Intensive Parenting Attitudes Linked to Stronger Desire
A new study finds that embracing demanding, child-centered parenting ideals is associated with a greater desire to have children, contradicting theories

A new study from Sweden has found that people who endorse intensive parenting attitudes are more likely to want children. The research, published in the Journal of Marriage and Family, challenges the assumption that the heavy demands of modern child-rearing are a primary driver of declining birth rates.
Over recent decades, a cultural shift known as intensive parenting has become prominent. This approach views raising children as an emotionally absorbing, labor-intensive, and financially demanding project. Parents are expected to prioritize their children's needs and constantly provide enriching activities.
The Fertility Decline Puzzle
Birth rates have been falling in many high-income nations. In Sweden, the total fertility rate hit a record low of 1.45 children per woman in 2023. Similar trends are seen across the Nordic region. Study author Sunnee Billingsley, a sociology professor at Stockholm University, told PsyPost that this decline is "unprecedented and unexplained," even in Sweden, which has long had supportive family policies.
Some scholars theorized that the high costs of intensive parenting were making people hesitant to have children. "When I thought about what has changed since 2010, when the fertility decline began, the shift in parenting culture caught my attention," Billingsley said. The research team set out to test this assumption directly.
Surveying Attitudes and Intentions
The researchers analyzed data from the 2021 Swedish Generations and Gender Survey, involving 3,397 men and women. Women were aged 18 to 40, and men were 18 to 45. Participants answered questions about their childbearing plans and their agreement with six statements measuring intensive parenting attitudes.
Using a statistical technique, participants were grouped into five categories based on their attitude profiles, ranging from strong endorsement to active rejection of intensive parenting ideals.
The Surprising Results
The findings contradicted the initial hypothesis. Among childless respondents, 24.6 percent intended to remain childfree. However, those with strong or moderate intensive parenting attitudes were 20 to 26 absolute percentage points less likely to want to stay childfree compared to those who rejected these ideas.
A similar pattern appeared for parents considering more children. Among respondents with two or more children, 86.8 percent intended to stop. Yet, those with strong intensive parenting attitudes were 14 percentage points less likely to intend to stop than the rejection group.
The study found no consistent link between these attitudes and the intention to simply delay having children. The overall results suggest intensive parenting attitudes and the desire for children act as a "package deal."
Interpreting the Package Deal
The authors propose two main explanations. First, it may reflect anticipatory socialization, where people who already want children start absorbing the dominant parenting culture. "The way it seems to work is that people who are thinking about having a child also seem to be getting on board with what that requires nowadays," Billingsley explained.
Second, children might provide a pathway to social esteem. If raising a successful child is seen as a personal achievement, those who value the intensive approach may be more motivated to become parents.
Limitations and Future Research
The study has limitations. It uses cross-sectional data, so it cannot prove that attitudes cause family plans. The survey had a low response rate, and the measure of intensive parenting was limited to six items.
The Swedish context is also key. The country offers strong support like subsidized childcare and generous paid parental leave. "Sweden is a unique case," Billingsley noted, adding that the relationship uncovered might not be generalizable to countries with weaker social safety nets. Future research will explore whether these childbearing plans are realized and examine the relationship in other contexts.





